Financial Model

VISA is unhappy with India

Visa, an American multinational financial services corporation is a market leader in credit, debit and prepaid cards

It facilitates electronic fund transfer with a 44% market share in India

It’s competitor Mastercard shows similar concerns for the governments favorite ‘Rupay”

According to new rules of RBI where payments data need to be stored in India, only Visa and Rupay complied with it

Resulting Mastercard was on indefinite ban to issue new cards.

However, after 11 months of hullabaloo RBI lifted up the ban as it satisfied with the government norms.

Rupay is backed by a non-profit National Payments Corporation(NPCI).

RuPay accounted for 63% of India's 952 million debit and credit cards as of November 2020, according to the most recent regulatory data on the company, up from 15% in 2017.

India’s PAYMENT MARKET:

VISA: 44%

MASTERCARD: 36%

RUPAY and other cards: 20%

However, the ban on Mastercard affected these numbers as banks were forced to issue more Visa and Rupay cards.

Yogesh Panchal

17 Comments

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